MELCO, the world’s leading high-performance digital music storage solutions manufacturer, has appointed Dan George Communications to handle its UK PR affairs. The new partnership, which is effective immediately, sees Dan George Communications manage MELCO’s press office and media affairs at an exciting time for the renowned Japanese high-resolution digital music specialist, whose new N100 Music Library (£1,800, review samples soon) has just been announced.
Commenting on the new appointment, Dan George said, “I’m thrilled to have been chosen by MELCO for PR representation. I’m a great admirer of the company’s uncompromising approach to design and manufacturing, and see an obvious synergy with the high-performance audio brands I already enjoy working with. It’s a great privilege to be working alongside the legendary audio masters at MELCO in Japan, as well as the highly professional sales and marketing team headed by industry veteran, Alan Ainslee, here in the UK.
“It has quickly become apparent that no other manufacturer produces devices anything like MELCO: the expertise, engineering know-how and exemplary build standards are without equal; MELCO undoubtedly offers the world’s leading audiophile digital music storage solutions and it’s a great pleasure to be a part of the team.”
MELCO’s General Manager, Alan Ainslie added: “I have worked with Dan in a previous life and quickly realised that working with an ex-editor had both advantages and challenges! The challenges are all good, though, and will help move MELCO to the next stage in our business, with an enhanced agenda and increased professionalism.
“It is a competitive world and although we undoubtedly have the best digital music source component on the market, we do need to ensure our friends and colleagues in the media get the opportunity to come to the same conclusion. Dan is a most welcome addition to our team and I have every confidence that he will develop the necessary communications strategies for us.”