Luxury audio brand KEF, in collaboration with London Craft Week, is producing a series of 10 short podcasts and films with leading brands and creators about The Sound of Craftsmanship. Each piece features an interview with the maker interlaced with the sounds of their craft and focuses on how sound is important to them and their work.
The first in the series is LCW X KEF: The Sound of Craftsmanship: Rolls-Royce featuring Dave Monks, in which engineer Dave Monks shares the secrets of creating the luxury car’s signature ‘sound of silence’ – including how rock-band Metallica is a key part of his ‘tuning fork’. “Silence is an interesting concept … Ultimate silence is a goal, but it’s also a highly dynamic vehicle. If you have a lack of correlation between the acoustics and the dynamic performance you experience, it can be disconcerting – almost nauseating,” explains Monks. “So we engineer in some sound at a very low level to complement the build-up of speed as the vehicle moves forward … So if you’re demanding performance from the engine, you hear that sound and it correlates with what your body feels.”
The second installment in the series is entitled LCW X KEF: The Sound of Craftsmanship: The musicality of metal featuring Adi Toch. A metalsmith whose work regularly exposes creates or plays with the relationship between her chosen material and sound, in a series of vessels that sit somewhere between domestic object and artwork.
Yinka Ilori is interviewed in the third episode in the series entitled LCW X KEF: The Sound of Craftsmanship: Afrobeat into Art featuring Yinka Illori. Heavily influenced by his Nigerian heritage, Ilori’s work draws inspiration from music by the likes of Fela Kuti, King Sunny Ade and Ebenezer Obey. His now instantly recognisable style is brightly playful, almost childlike and has been applied to everything from chairs, to playgrounds, to public infrastructure.
The podcasts and films will be distributed through London Craft Week’s social channels, and also through KEF’s digital and social channels as part of its larger Sound of Life (SOL) initiative. The content is also featured on Audioboom to allow further distribution.
Two pieces will be rolled out every week, with the next pair due from the 12th June.
The content includes a five-minute podcast, a one-minute video, a written article and pictures of the subject. Each piece hones in on sounds that may be unknown to the wider public but are key to the maker’s craft. The creative content series will demonstrate the sound while the maker explains it, so it can be understood in the context of the process.
Future interviewees will include major names like James Shaw, Dunhill and Alexandra Llewellyn.