With its business growing in the North of England, AWE is building on these foundations with the appointment of a dedicated Area Sales Manager to support home technology integrators in the region. Michaela Mitchell (Miki) is based in West Yorkshire and brings with her considerable experience, relationships and market knowledge to help AWE continue its expansion.
“As we continue to increase our sales to retailers and home integrators right across the UK, it’s a natural step for us to appoint Miki as an ‘on-the-ground’ resource for our customers in the North,” says Stuart Tickle, Managing Director AWE. “Miki is well-known to the industry, having previously represented CI distribution businesses in the region. She’s got fantastic market knowledge, a focus on great customer service and the personality that makes her an excellent fit for AWE. She’ll be a great asset as we continue to expand in the North.”
“AWE has an excellent reputation within the industry,” says Miki. “I’m looking forward to developing their reach in the North of England, where we’re seeing a rapid increase in professional, high-quality home technology installations. AWE offers the perfect combination of brands to meet this demand and, with my local support in the area, we’re now set to grow even faster in line with this expansion.”