Leading residential technology distributor AWE will deliver the first IMAX® Enhanced demo at an EU exhibition. Visitors to Essential Install Live! will have a not-to-be-missed opportunity to experience how IMAX Enhanced can bring the world’s most immersive entertainment into a home environment. IMAX Enhanced, a partnership between IMAX Corporation and audio leader DTS®, combines the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies, to offer consumers a new level of quality in immersive sight and sound experiences for the home.
This exclusive demo will be the feature attraction at Essential Install Live! and will be presented in a purpose-built theatre within the AWE Village. AWE is using its strong brand partnerships by utilising IMAX Enhanced certified products from Sony, Denon, and Marantz. Definitive Technology loudspeakers and subwoofers will also be featured to ensure the experience is of the highest possible standard.
“When we previewed IMAX Enhanced content and audio products at the AWE Expo in October last year, attendees were blown away by the experience,” comments Stuart Tickle, Managing Director of AWE. “We received comments such as ‘Seeing the IMAX Enhanced demo, you realise that this is a lot more than just a name. It actually changes the way you watch films!’ The IMAX Enhanced home theatre at Essential Install Live! builds on the preview that visitors enjoyed at AWE Expo and will feature an IMAX Enhanced certified, native 4k laser projector from Sony. We look forward to welcoming integrators through the demonstration.”
“We are encouraged by the initial response to the IMAX Enhanced program in Europe and are excited for Essential Install Live! visitors to experience it in more detail at the AWE booth,” said Gabriel Cosgrave, Xperi general manager, Europe. “Xperi is dedicated to enabling extraordinary experiences to consumers around the world, and IMAX Enhanced delivers just that, the best at-home entertainment experience possible with IMAX content and DTS audio technologies.”
Within the IMAX Enhanced home theatre, integrators will be able to see how the IMAX Enhanced program is based on four distinctive brand pillars – image, sound, scale, and content:
o Crystal-clear, high-contrast images from some of the best displays on the market
o 4K HDR for brighter, more detailed images
o The signature IMAX sound mix, delivered to the home exclusively by DTS
o Cinema-like audio with depth, deep bass, and dynamic range
o IMAX point-source theatrical mix optimised by DTS
o Support for the IMAX expanded aspect ratio (when available) which leverages more of the display to fill more of the consumer’s field of view
o IMAX films meticulously mastered for delivery to IMAX Enhanced devices as the filmmaker intended
o Signature IMAX multi-channel audio mix by DTS with video delivered to IMAX Enhanced devices in 4K HDR
o Unique and exclusive IMAX titles, as the filmmaker intended them to be seen