Where better to be, on one of the hottest days of the year, than in the utter cool of Pulse Cinemas’ Stansted Mountfitchet HQ? In the cool of the aircon and surrounded by the coolest, cutting-edge custom installation kit, nowhere, that’s where; the July date of the launch of the new ARC Genesis software couldn’t have been timed better, and the SVI team was there in full to have our ears educated.
A tour of Pulse Cinemas is always a treat, and their demonstration facility, complete with its world-beating home cinema set ups, plus a simply stunning media room, each alive with the latest and greatest AV equipment, showcases just what can be achieved in home cinema, whether the budget is, in the case of the Media Room, £25k for kit or, well, £125,000 for the full works.
With a team flown in specially from Paradigm/Anthem’s Canada HQ for two days of demos of not just ARC Genesis but also the latest Paradigm/Anthem equipment, the Pulse facility proved the ideal venue to unveil the ground-breaking new software.
Anthem Room Correction (ARC®) lends all the facilities of an advanced audio lab to the installer, so that you can achieve perfect sound at every installation by digitally comparing the acoustics of a room and measuring and maximising the response of each speaker featured, intelligently eliminating any negative effects from obstacles in the room – seating, carpet, curtains, reflective surfaces, etc. – to ensure perfect lab-level performance.
ONE FOR ALL
Software for those serious about sound, ARC Genesis works with any ARC-enabled Anthem or Paradigm product, with new features including support for both Mac and Windows.
Backward compatible, this third generation of Anthem Room Correction software represents a significant leap forward in room correction with the most comprehensive set of features yet, transforming the audio performance of compatible speakers or electronics while retaining to the unique character of any room.
Working with a calibrated microphone (provided with many ARC and PBK enabled products), the most noticeable of results to the end-user is a remarkable clarity of vocals and enhancement in bass – both of which were demonstrated to great effect at the launch – immediately apparent once ARC Genesis was activated.
Putting this power in the palm of your hand, ARC Mobile allows the installer to select ARC-compatible audio devices by using either the internal microphone of IOS devices (for all measurements) and Android devices (for bass measurements) or the aforementioned optional calibrated microphone, covering all bases.
Fast and easy to utilise, ARC Genesis is also a game-changer outside of the home cinema, making it simpler for installers to set up audio systems in areas all around the house in rooms and areas traditionally considered to tricky to deliver enhanced audio.
AMPING IT UP
Anthem were also using the event to introduce installers to its first-ever distribution amplifiers. The new MDX Series comes offered in 8- and 16-channel configurations (MDX-8, MDX-16) with ARC Genesis room-correction technology for every single zone (four and eight zones, respectively). Both models also feature bass management for each zone and drivers for all the usual home automation suspects, making life even easier for custom installers to do their job and blow their clients away with the purest performance.
ARC Genesis is truly something to experience, and all those serious about achieving noise-based nirvana for their clients need to hear it for themselves to believe the difference it makes – truly a new dawn for high-end audio.