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Flair & ELAN

Flair & ELAN

Published: Wednesday, July 05, 2017

Leading control, audio, and power solutions provider Core Brands has congratulated Indigo Distribution, its exclusive distributor for the United Kingdom and Ireland, for making the region the number one international market for its ELAN Entertainment and Control System. The achievement, according to Core Brands President Joe Roberts, is even more impressive given the fact that Indigo just celebrated their second anniversary as Core Brands’ exclusive distributor for the ELAN, Niles, Sunfire, Furman, and Xantech brands in the region.

“Core Brands is dedicated to creating exceptional experiences for our customers around the world,” Roberts said. “Matthew Booth and the Indigo team fully share this commitment, and put it to work every single day for their customers in the UK.”

According to Roberts, Indigo’s success is the result of their excellent sales, training, and customer support teams, all of whom understand how to exceed the highest expectations of their dealers and integrators.  “As a result of their team’s complete dedication to excellence in all that they do, they are accelerating growth in a very competitive marketplace,” Roberts continued.

Amplifying these comments, Core Brands International Director of Sales Simon Spears today emphasised that, “Indigo’s efforts have made the UK the top international market for ELAN, with triple digit sales growth over the last two years. We stand right behind these guys every step of the way, every day. They represent us as we would represent ourselves. Indigo is highly regarded for possessing a deep understanding of the product lines they represent and translating that understanding into great support for their dealers. I am confident that the Indigo team’s forward-looking focus and enthusiasm will continue to drive our sales throughout 2017 and beyond. They have succeeded in building upon their initial Year One success with the ELAN and Niles brands with major Year Two market growth for the Sunfire, Furman, and Xantech brands. Their dealers love them, and we love them.”

Based in Bangor, Northern Ireland, Indigo Distribution is a trade-only high value-added provider of smart home automation, home theatre, and AV solutions for both the residential and commercial markets. The Indigo team possesses a strong background in systems design and installation and, as a result, they bring a professional perspective to every project that helps dealers and installers to sell more effectively and profitably while exceeding the expectations of all of their end-user customers. Indigo maintains a true state-of-the-art headquarters that features a warehouse/distribution facility, interactive training centre, and demonstration showroom.

“We are honored to be singled out for our achievements,” Indigo Distribution Managing Director Matthew Booth stated. “I do have to stress that our success, as great as it is, would not be possible without the support we get from Core Brands. They share our commitment to always exceed the customer’s expectation for quality, reliability, and value. Together, we make a very good team. Here’s to another great year of a very successful and growing partnership!”

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