AWE Achieves Mythos-logical Status
AWE has announced that it has secured the exclusive UK distribution of Definitive Technology’s Mythos and Custom Installation collections of loudspeakers.
The leading premium speaker brand in the USA, Definitive Technology loudspeakers are designed in California and combine sophistication and precision, producing forward thinking on-wall, architectural, floorstanding, bookshelf and outdoor speakers, alongside both in-wall and freestanding subwoofers.
As AWE already distribute the Denon, Marantz and HEOS brands to the Custom Installation channel, they were considered the ideal partner to maintain continuity and propel the Definitive Technology Mythos and Custom Installation loudspeakers within the UK installation market.
“The Definitive Technology brand is highly respected in the US for very good reasons. The build and quality of the speakers and subwoofers is immediately evident, and with a vast range of solutions available including premium ultra-slim on-wall models, our customers will be able to specify the best product for each project,” comments Stuart Tickle, Managing Director of AWE. “We are thrilled to offer installers exclusive access to the installation focussed collections, and are looking forward to building more business for Definitive Technology over the coming years.”
Definitive Technology products complement the already extensive product range from AWE and include new categories of loudspeakers previously not available. This ensures that installers working in the residential sector have direct access to the very best in home cinema technology, control systems and AV products with a single point of contact and support.
The Mythos XTR Series of on-wall speakers are a stand out in the range, providing the best ultra-slim wall mounted speakers in the world. The market-leading premium option has a fantastically slight physical depth of just 38mm, matching the popular ultra-thin TV screens that many customers desire. Providing uncompromising sound quality and high definition detail, the Mythos XTR is set to follow the US lead and become a firm favourite with UK installers who are looking to achieve a powerful audio setup and an aesthetically pleasing end result.
In addition to this, Definitive Technology also boasts impressive subwoofer options. The SuperCube range combines digital amplifiers and front-mounted drivers to pack phenomenal power as well as some serious in-wall options too.