FAMILY FORTUNES
Listed under: News
Published: Wednesday, August 20, 2008
Revealed at CEDIA's UK Expo 2008, ‘The Family’ not only represents Asheridge's family of products, but has been designed to reinforce the company's reputation for building strong, supportive relationships with its customers in the CI marketplace.
Rolled out for use on all the company’s sales and marketing materials, including catalogues, direct mail, online and display advertising, the re-branded look consists of five silhouetted figures above the strapline, 'the connected advantage'. Asheridge inform us that the imposing silhouettes come courtesy of members of the Asheridge senior management team, who were photographed and then obscured so as 'not to cause any offence in the market'.
“Asheridge is all about family,” says Asheridge Sales Director, Kevin Swanton. “We have an extended family of great products which are tailored to the needs of today’s custom installer. These deliver reliable, problem-solving solutions across a whole spectrum of related areas. More than this, working with Asheridge is about dealing with real people who understand these requirements, have a sense of humour and can support customers with the products and services they need to achieve a successful install.”
For further information visit: http://www.ashcomms.com
“Asheridge is all about family,” says Asheridge Sales Director, Kevin Swanton. “We have an extended family of great products which are tailored to the needs of today’s custom installer. These deliver reliable, problem-solving solutions across a whole spectrum of related areas. More than this, working with Asheridge is about dealing with real people who understand these requirements, have a sense of humour and can support customers with the products and services they need to achieve a successful install.”
For further information visit: http://www.ashcomms.com
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