SVI Magazine

Visible signs of the company's new priorities can be seen in the recent opening of an LG European Design Centre, used to house 22 designers of various nationalities whose role will be to develop new products specifically tailored towards European consumers. Then there's the fact that the company has increased its European workforce by more than 20% over the past year, bringing the present number to around 2500, coupled with plans to have more than a third of its country President positions – all currently staffed by appointees of Korean origin – filled with Europeans over the next few years.

LG's renewed European ambitions are largely the work of global CEO and Vice Chairman, Yong Nam, who explains that, “Europe is the ultimate test-bed for our new approach, due to its diversity, the education and engagement of its consumers, its highly competitive markets and fast-paced change and adoption of new technologies. The lessons LG learns about success and failure in its approach to the European market and consumers will determine how we adopt and implement such strategies in other regions worldwide.”

For further information visit: uk.lge.com