What Goes Around
Dual, the leading German turntable company, is to relaunch its award-winning brand in the UK in the wake of the dramatic vinyl revival where sales were up 32% year on year for 2015. The company was the brand leader in the 60s, 70s and 80s, until the advent of CD pushed vinyl into the background.
Distribution in the UK is through Nimans and sales will be handled by nationwide sales agency Big Red Sales. The first products are available with immediate effect, with retail prices ranging from £70 to £300.
Commenting on this development Richard Carter, Sales Director of Nimans says: “We are delighted that Dual is entering the UK market again. UK Electrical retailers have an exceptional sales reputation and we are excited to be tapping into this through Big Red Sales and their nationwide sales agency. I was proud to own a Dual turntable in 1979 and thus I am particularly pleased to be involved in the relaunch of the brand. We are confident that retailers will greatly appreciate the superb quality and sound of Dual products.”
Big Red Sales founder and director John Reddington is equally enthusiastic about the new relationship: “People who know me will appreciate that I am very much a ‘vinyl’ man so handling sales for Dual in the UK is very exciting. And now with the Season looming ahead – and with all the young vinyl ‘converts’ getting into the groove – it could not be a better time to start selling the product.”