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TV TOP OF THE SEARCHES
Listed under: News
Published: Tuesday, March 30, 2010
Consumers on the look-out for new flatscreens despite the recent recession
According to the report, in November 2009 UK consumer searches for brown goods overall exceeded the 20-million mark – that's a jump of almost 5-million on October's figure, and an increase of 7-million compared to September.
Accounting for a third of the searches carried out were MP3-players, personal video players, audio and iPod products (with Apple and Logitech the two names that stood out from the crowd), but with a 13% share (2.7-million searches) the term 'Televisions' was the most popular brown goods query by far. Its next highest rival, 'iPod', trailed far behind on 9%
Is the lure of 3D beginning to tempt consumers? Are people preparing for this year's World Cup already? Either way, hopefully this consumer research will translate into improved sales throughout 2010.
Visit: www.greenlightsearch.com/sectorreports/browngoods.html
Accounting for a third of the searches carried out were MP3-players, personal video players, audio and iPod products (with Apple and Logitech the two names that stood out from the crowd), but with a 13% share (2.7-million searches) the term 'Televisions' was the most popular brown goods query by far. Its next highest rival, 'iPod', trailed far behind on 9%
Is the lure of 3D beginning to tempt consumers? Are people preparing for this year's World Cup already? Either way, hopefully this consumer research will translate into improved sales throughout 2010.
Visit: www.greenlightsearch.com/sectorreports/browngoods.html
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