Sonoro, the top German all-in-one CD/DAB radio, is to re-launch in the UK. Although the brand has been available in the UK for the last few years, a new dedicated team, led by leading industry business consultant and former Vivanco MD, Neil Drain, has been appointed to launch the latest generation of Sonoro products to leading CE and audio specialist retailers.
The company, which prides itself on timeless design and traditional manufacturing values, designs products to meet the specific needs of each room in the house.
The company will be extending its existing customer network to guarantee nationwide coverage of its new generation products.
Says Leon Tomasevic, Sonoro’s International Sales Director: “We are delighted to have Neil Drain on-board to implement a strategic marketing policy for our new generation of products. German engineering is highly regarded the world over and we are confident that true audiophiles will really appreciate and embrace this philosophy and will love the Sonoro products.”
Commenting on his appointment, Neil Drain said: “The Sonoro products with their unique features and fantastic colour range, offer pro-active retailers a great opportunity to create some theatre in-store and stimulate interest from consumers looking for something totally different. At the same time Sonoro are offering excellent margin to their stockists and a service and support set-up second to none.”