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MOUNTING PROFITS
Listed under: News
Published: Tuesday, September 22, 2009
Retailers who don’t install brackets are missing out on HDTV growth, according to Alphason's CHRIS EMERSON
“We are delighted with the increase in sales from our brackets,” he commented. “However, I believe that a significant number of retailers could be making even more profit from attachments sales by providing an installation service.”
In fact Chris is so concerned about this possible lost revenue for retailers that he has suggested providing a course designed to give retailers the necessary installation skills: “If enough retailers tell us they would like us to provide such a course, then we will happily do this for them,” he commented.
Alphason’s parent company Armour Home are specialists in running CEDIA-accredited custom installation courses at their base in Bishop's Stortford, whilst Alphason has also recently moved into the training arena with courses on selling and visual merchandising.
Chris continues: “From my conversations with retailers it would appear that there are still a lot not offering an installation service. At Alphason we pride ourselves on going that extra mile for our customers, and this seems like a very good way of doing just that.”
Former Retra president Stephen Craggs of Craggs Electrical in Yorkshire, certainly agrees – his business is charging between £150–£200 per installation, so there’s good money to be made plus additional profit to be factored into the sale of a bracket. “Indies not offering to install brackets are handing over business to their competitors," he said. "I actually think a lot of retailers are scared to death of doing it, but it’s not rocket science, and there is vast scope for all.”
Craggs are now refining their offering to include the compilation of a catalogue of completed jobs to give consumers ideas of what can be done.
Elsewhere, Mark Luckman of AN Audio, St Neots is also in the pro-installation camp: “Most indies have to do what they can to make more money and accommodate consumers’ needs, and this is an ideal way to do that. We get a lot of referrals from Norfolk as it would appear a lot of retailers there don’t provide this service.”
And this is borne out by James Gait, director of Fotosound in Jersey: “Retailers not offering to wall-mount flat-panels are missing a big market. If they don’t, consumers will go elsewhere,” he says. In his business, 50% of flat panels are wall-mounted and business overall has increased by almost 15% since the company acquired their own installation company about a year ago.
In tough times when every penny counts, the benefits for retailers of not just claiming the margin on a wall bracket but also bringing home an installation fee are clear to see. Any retailers interested in a beginners’ course for installing brackets should contact Chris at .(JavaScript must be enabled to view this email address)
In fact Chris is so concerned about this possible lost revenue for retailers that he has suggested providing a course designed to give retailers the necessary installation skills: “If enough retailers tell us they would like us to provide such a course, then we will happily do this for them,” he commented.
Alphason’s parent company Armour Home are specialists in running CEDIA-accredited custom installation courses at their base in Bishop's Stortford, whilst Alphason has also recently moved into the training arena with courses on selling and visual merchandising.
Chris continues: “From my conversations with retailers it would appear that there are still a lot not offering an installation service. At Alphason we pride ourselves on going that extra mile for our customers, and this seems like a very good way of doing just that.”
Former Retra president Stephen Craggs of Craggs Electrical in Yorkshire, certainly agrees – his business is charging between £150–£200 per installation, so there’s good money to be made plus additional profit to be factored into the sale of a bracket. “Indies not offering to install brackets are handing over business to their competitors," he said. "I actually think a lot of retailers are scared to death of doing it, but it’s not rocket science, and there is vast scope for all.”
Craggs are now refining their offering to include the compilation of a catalogue of completed jobs to give consumers ideas of what can be done.
Elsewhere, Mark Luckman of AN Audio, St Neots is also in the pro-installation camp: “Most indies have to do what they can to make more money and accommodate consumers’ needs, and this is an ideal way to do that. We get a lot of referrals from Norfolk as it would appear a lot of retailers there don’t provide this service.”
And this is borne out by James Gait, director of Fotosound in Jersey: “Retailers not offering to wall-mount flat-panels are missing a big market. If they don’t, consumers will go elsewhere,” he says. In his business, 50% of flat panels are wall-mounted and business overall has increased by almost 15% since the company acquired their own installation company about a year ago.
In tough times when every penny counts, the benefits for retailers of not just claiming the margin on a wall bracket but also bringing home an installation fee are clear to see. Any retailers interested in a beginners’ course for installing brackets should contact Chris at .(JavaScript must be enabled to view this email address)
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