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LOEWE TOUTS TV TRADE-IN
by Jacob Stow
Listed under: News
Published: Tuesday, December 15, 2009
Customers invited to relinquish ageing CRTs as part of Christmas promotion
During the period of 13th November – 31st December, customers can trade-in their existing television for a discount on the cost of a new Loewe model. In return, up to £500 will be offered off their Loewe LCD TV purchase, which will be combined with a five-year warranty. The incentive is backed by an aggressive marketing campaign encompassing regional print, direct mail, online activity and London outdoor advertising in the form of bus and underground sites.
 
A similar trade-in promotion, run earlier in the year, proved to be a great success, and should give customers and retailers alike a boost ahead of the peak TV viewing season whilst simultaneously preparing them for the digital switchover.
 
Kevin Kelly, Managing Director, Loewe UK, commented: “Loewe’s trade-in scheme was a fantastic success earlier in the year and provided a great incentive for customers wishing to upgrade their home entertainment systems. This time we are making the proposition even more attractive by offering up to £500 off a new Loewe television just in time for Christmas. With the forthcoming digital switchover looming, now is the perfect time to invest in a premium quality LCD television.”

Contact: +44 (0)1294 315 000
www.loewe-uk.com

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