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iCLOUDIUS
by Sam Corrigan
Listed under: News
Published: Monday, June 13, 2011
When Apple holds a press conference the world stands still, when Steve Jobs takes the stage the room holds its breath and when he finishes we all start muttering in giddy excitement at what awaits us. What awaits us this time, however, doesn’t come with earphones, it doesn’t have curvaceous edges or feature the Apple logo and it doesn’t even have FaceTime, in fact it doesn’t even have a camera. This is because the iCloud doesn’t have anything, well anything tangible anyway.

You see the iCloud is Apple’s very own take on a Cloud based service - you can tell it’s from Apple with the lower case ‘i’ but what also gives away its Apple links is the fact that it is seemingly light-years ahead of everyone else – and although we don’t know exactly when we should expect it here in Britain we know we should be excited. Very excited.

Giving us an insight into what the iCloud does Steve Jobs, Apple’s CEO said: “Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices. iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it — it all just works.”

In essence what the service provides is convergence between all of your iOS devices. Whether that be an iPhone, iPod Touch, iPad or Mac what the iCloud allows users to do is sync all products remotely and ensure any updates or purchases made on one device is delivered to all other connected Apple products wirelessly. This means that contacts, calendars and mail are kept updated across all devices. App Store and iBookstore purchases are also delivered simultaneously to all connected devices with the iCloud, which even enables users to retrospectively update their separate devices with a purchase history function. The iCloud also performs an automatic daily back-up service when products are charged and offers users 5GB worth of Cloud space for the storage of mail and documents which isn’t impinged upon by apps, music, ibooks or PhotoStream images. Add to all of this the obvious benefit that comes with iTunes purchases being instantly ‘pushed’ onto all connected devices and the iCloud starts to look like the revolutionary service we’ve come to expect from Apple.

http://www.apple.com

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