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FLYING THE FLAG
by Elizabeth Sharp
Listed under: News
Published: Friday, April 24, 2009
Located on London's Oxford Street, the store features Benetton’s famous adverts, displayed on a Panasonic 103-inch plasma screen.
Creating what is an undoubtedly eye-catching display, each screen was chosen for its ability to work in portrait, true colour reproduction and new anti-glare surface – essential in the store’s high ambient light environment.

The screen was installed by PSCo, using a bespoke stand to secure the screen onto the wall. PSCo’s managing director Stuart Holmes explains: “The opportunities with the 103-inch are endless for retail applications and this venue is the perfect reference site.

The 103-inch Plasma is available for hire or sale, they can be used as part of a one off promotion or as a longer term business tool, attracting attention or interaction from customers.”

Contact: +44 (0)870 240 8484 http://www.psco.co.uk

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