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DYNALITE SHINES ON
by Jacob Stow
Listed under: News
Published: Wednesday, April 28, 2010
Lighting specialist appoints Global Product Marketing Manager and enters the US market
The role will see Glasheen, who has some 30 years experience in the Australian electrical industry, assuming product marketing management responsibilities for the company’s extensive portfolio of lighting control-based solutions and providing leadership to the company's Regional Product Managers worldwide. He will be based in Sydney at Philips Lighting’s Centre for Competence for indoor networked controls.

My recent responsibilities with multi-disciplinary project groups have given me a wide view of the industry,” he commented. “This provides me with a broad spectrum of experience to the position that will enable me to better serve Philips Dynalite’s customers. It is essential to gain market insights to be able to identify the solutions that the end-user requires,” he continued. “With this understanding, Philips Dynalite will be able to utilise our extensive research and development program to develop these requirements into sophisticated solutions to meet the market needs.

I am particularly interested in the needs of end-users such as retail complexes, institutions and multi-unit residential development companies,” he concluded. “There is enormous scope in this market to make significant improvements in the levels of lighting, automation control, productivity and energy savings that we can deliver to these sectors as we move forward.

In other Philips Dynalite news, the company has entered the North American market for the first time, showing off its energy management systems in a recent nine-city tour of the US. Launched by sister company, Philips Lightolier, the range reportedly met with great enthusiasm by the specifiers designers and contractors in attendance.

All the feedback indicates that this is the solution the market has been looking for,” said Michael Soganich, Manager Business Development – Controls, Philips Lighting Electronics. “The US lighting energy management market has been dominated by a single player for a long time, but now Philips has a solution that can compete on a level playing field. Moreover, Philips is the only company that can offer a fully integrated end-to-end solution that spans lamps, fixtures, ballasts and control systems.

Contact: +44 (0)870 608 1101
www.dynalite-online.com

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