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DAB SUMMER SALES BOOM
Listed under: News
Published: Friday, August 06, 2010
GfK data suggests positive result from Radio Amnesty
Aside from the radio coverage of several big events taking place over those weeks, namely the World Cup on BBC Radio 5Live/5Live Sports Extra and TalkSport, plus the Glastonbury and Isle of Wight music festivals on BBC 6Music and Absolute Radio respectively, a large contributing factor to those sales numbers appears to have been the much-publicised Radio Amnesty.
According to Digital Radio UK, participating retailers reported a collective sales increase of over 20% and an overall market sales increase of 17% between the launch of the Amnesty in late May and its conclusion at the end of June. Numbers submitted by retailers suggest that over 10,000 analogue FM radios were traded in; at the time of writing, these are being inspected and refurbished by radio repair specialists RadioFix, with around a quarter already set aside for the Children’s Radio Foundation (www.childrensradiofoundation.org), a non-profit organisation based in South Africa that provides radio-related workshop training and broadcast facilities to young people within the country. Any irreparable units will be recycled in accordance with the European Union’s Waste Electrical and Electronic Equipment (WEEE) directive.
Digital Radio UK’s Chief Executive, Ford Ennals, welcomed the results and hinted that the initiative will be run again in future, stating, “The Radio Amnesty has been an unqualified success. It gave listeners an added incentive to get digital radio and discover a wealth of amazing sports and music coverage, at the same time as supporting children’s charities in Southern Africa. It demonstrates how much we can achieve when we work together as an industry and we look forward to the Amnesty becoming an annual event in the retail calendar.”
Contact: +44 (0)20 3206 7870http://www.digitalradiouk.com" title="www.digitalradiouk.com">www.digitalradiouk.com
According to Digital Radio UK, participating retailers reported a collective sales increase of over 20% and an overall market sales increase of 17% between the launch of the Amnesty in late May and its conclusion at the end of June. Numbers submitted by retailers suggest that over 10,000 analogue FM radios were traded in; at the time of writing, these are being inspected and refurbished by radio repair specialists RadioFix, with around a quarter already set aside for the Children’s Radio Foundation (www.childrensradiofoundation.org), a non-profit organisation based in South Africa that provides radio-related workshop training and broadcast facilities to young people within the country. Any irreparable units will be recycled in accordance with the European Union’s Waste Electrical and Electronic Equipment (WEEE) directive.
Digital Radio UK’s Chief Executive, Ford Ennals, welcomed the results and hinted that the initiative will be run again in future, stating, “The Radio Amnesty has been an unqualified success. It gave listeners an added incentive to get digital radio and discover a wealth of amazing sports and music coverage, at the same time as supporting children’s charities in Southern Africa. It demonstrates how much we can achieve when we work together as an industry and we look forward to the Amnesty becoming an annual event in the retail calendar.”
Contact: +44 (0)20 3206 7870http://www.digitalradiouk.com" title="www.digitalradiouk.com">www.digitalradiouk.com
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