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Boxing clever
Listed under: News
Published: Monday, November 14, 2011
Audio experts Sennheiser has appointed Beyond The Box to implement a major retail training programme to ensure customers get the most from their audio shopping experience this festive period and beyond. Ensuring staff are versed in the product range and can tailor the Sennheiser offering to suit individual needs are just two aspects of the training which has the experience of the customer at its heart.
Sue Davies, Business Development Director at Beyond The Box, commented: "We’re delighted to be working with Sennheiser and supporting such a quality and innovative brand. We believe that providing specialised product knowledge to retailers has a positive effect on sales, as well as brand value. By increasing knowledge amongst stockists Sennheiser’s customers will benefit from a better shopping and brand experience. We have found in the past that, when sales representatives know more about a manufacturer’s offering, the customer receives a better service and is able to walk away with the right product for their personal needs.”
“We always look to provide the best in listening quality for our customers,” explained Linda Irvin, Product Manager, Consumer Channel for Sennheiser. “Bringing Beyond The Box on board to further train and build on our retailers’ knowledge, means that our customers can now also feel assured that they will receive the best in sound quality, purchasing experience and advice to walk away with exactly what they are looking for.”
http://www.sennheiser.co.uk
Sue Davies, Business Development Director at Beyond The Box, commented: "We’re delighted to be working with Sennheiser and supporting such a quality and innovative brand. We believe that providing specialised product knowledge to retailers has a positive effect on sales, as well as brand value. By increasing knowledge amongst stockists Sennheiser’s customers will benefit from a better shopping and brand experience. We have found in the past that, when sales representatives know more about a manufacturer’s offering, the customer receives a better service and is able to walk away with the right product for their personal needs.”
“We always look to provide the best in listening quality for our customers,” explained Linda Irvin, Product Manager, Consumer Channel for Sennheiser. “Bringing Beyond The Box on board to further train and build on our retailers’ knowledge, means that our customers can now also feel assured that they will receive the best in sound quality, purchasing experience and advice to walk away with exactly what they are looking for.”
http://www.sennheiser.co.uk
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