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AWE Sign Sony

AWE Sign Sony

Published: Tuesday, August 30, 2016

Big-dog distributor AWE has enhanced its position at the forefront of the CI industry by signing a distribution deal with Sony to stock the market-leading range of Sony UHD TVs. At the forefront of consumer electronics, Sony boasts a comprehensive range of TVs that are ideal for installation with a smart home or home cinema.


Featuring the much revered Sony 4K technology, the screens produce stunning picture quality and intense detail, whilst the stand-out screen in the range is the Sony BRAVIA KD85XD8505BU Smart 4K Ultra HD HDR 85-inch LED TV. This model is HDR (high dynamic range) compatible, which allows the display to deliver incredible levels of colour, contrast and detail. Brighter than standard video formats, the picture produced is one of the most lifelike ever produced, and is equally suited to displaying sports and films. Utilising an inbuilt 4K Processor X1, the TV is able to upscale content to near-4K quality. This applies to Blu-rays, DVDs, and online videos, providing the client with a wide range of options without compromising on quality.


Clarity is king, and thanks to the 4K X-Reality PRO engine, every pixel is enhanced to achieve a lifelike feel by addressing texture, contrast, colour and edges. Even when images are moving fast, Motionflow XR maintains smooth movement with sharp details, by creating and inserting extra frames between the originals to compensate for any blur or skipping.


This screen is just one of many that AWE will be stocking, as its customers will also have access to the ZD, XD, SD and WD ranges. All Sony products are available with a five-year warranty.
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