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AWE Offer More

AWE Offer More

Published: Monday, October 17, 2016

AWE has increased its screen product offering, once again, with the introduction of the Sony ZD9 4K HDR TV range. Receiving a Highly Recommended Awards from AV Forums and being cited as ‘a contender for one of the best TVs of the year’, this range offers home technology professionals with a screen that delivers the ultimate 4K HDR visual experience.


Available in 65-, 75- and 100-inches, these screens deliver on design, user-experience, and most importantly, picture quality. Sony has taken a significant leap forward, and the result is a range that brings 4K HDR to a new level, with ultra-contrast, realistic, accurate colour and detailed clarity.


The screens include the new 4K Processor X1 Extreme was developed in order to provide the ultimate 4K HDR visual experience. This technology improves clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. By incorporating three new technologies – object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, it brings any 4K HDR content to a whole new level.


Additionally, the new ZD9 series has adopted Backlight Master Drive, a precision backlight boosting technology which allows it to expand brightness and contrast even further in order to truly tap the full potential of 4K HDR. Backlight Master Drive delivers unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before, unleashing the full potential of 4K HDR content.


These screens feature X-tended Dynamic Range™ PRO to produce better contrast by precisely balancing the light output across the screen, by dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness. The screens also features vibrant, expanded colour with TRILUMINOS™ Display, to further enhance for colour accuracy.


The ZD9 has a design that encapsulates the ultimate experience. From the front, the design exudes sophistication in the form of a simple black slate, allowing viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.  The 100” model is available with a floor stand and table-top stand, while the 75- and 65-inch screens come with a table-top stand.


The ZD9 series also runs on Android TV™ with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the new seamless user interface Content bar includes enhanced content navigation along with voice search and allows users to comfortably browse content quickly and intuitively without disrupting TV viewing.
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