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Audio in the East
by Sam Corrigan
Listed under: News
Published: Monday, October 17, 2011
As Western economies continue flounder it is to the East that many are looking to ensure the security and longevity of their business. These emergent markets are growing year on year and in the AV industry things are no different. Embodying this belief is Meridian Audio with the opening of its first boutique in Singapore. With more than 85% of Meridian’s products already sold outside the UK and with stores in India Kuwait, Mexico, Chile, Taiwan, South Korea and Russia the move seems a smart one for Meridian Audio.

As Meridian Audio’s Chief Marketing Officer, Graeme Taylor, explains there is real belief in the opening of this boutique: “In 2011, we have continued to pursue our long-term retail expansion strategy to capitalise on the persistently strong demand for our class-leading audio and video product range across Asia. We are delighted to be partnering with audio experts Absolute Sound, and look forward to building our brand presence in Singapore where demand for our products has been increasing steadily since 2009.”

http://www.meridian-audio.com

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