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ANYTIME+ IS GO
by Callum Fauser
Listed under: News
Published: Friday, November 05, 2010
Sky+ and Sky Broadband subscribers now able to access on-demand IP service through existing set top boxes
The new facility will appear as an add-on to the Sky+ EPG, granting users access to a variety of on-demand content from Sky’s stable of channels and select programmes from its third party providers for no additional charge using their existing set top boxes. The delivery mechanism will revolve around progressive downloads, allowing the chosen content to be viewed prior to being downloaded in full – according to Sky, users will be able to commence viewing material ‘in less than a minute’.

The offerings available via Sky Anytime+ will be dependent on users’ specific subscription packages, with access to on demand film and sporting content requiring users to have regular subscriptions to Sky Movies 1 and 2 and/or Sky Sport 1 and 2. Sky Anytime+ content will be predominantly transmitted in standard definition, though a dedicated ‘HD Showcase’ will offer a weekly selection of HD highlights to Sky+ HD users that have the £10.25pcm HD Pack add-on as part of their package.

In terms of the Sky Broadband requirement, Sky Anytime+ will be made available to Unlimited Broadband and Everyday Lite users, albeit subject to the latter’s 2GB monthly data usage cap.

According to Sky’s Deputy MD of Marketing, Stephen van Rooyen, “Sky Anytime+ demonstrates the benefit of being able to use the best combination of distribution platforms in delivering what our customers want. Through Sky Broadband, customers can now explore a rich library of programming to watch on-demand through their TVs. Meanwhile, satellite continues to satisfy the increasing demand for high bandwidth services like HD and 3D, and Sky+ continues to help customers define their own schedules from the best of the week's TV.

Contact: www.sky.com/anytimeplus

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